Plan my video


Make sure you're producing the right video before you spend £10k–£50k.

Companies that start with production without clarity risk wasting budget.We provide the strategy to ensure your video has a job to do.And we deliver in days, not weeks.

Built by a BBC-trained producer working with brands like
SAP, Ernst & Young and Otsuka.

Why most business videos underperform

Companies often:• Start production without a clear objective
• Struggle to explain what they actually want
• Waste time figuring out what the need
• Produce generic content that blends in
• Waste budget on the wrong format
• Have no plan for distribution or ROI
The result is expensive content with limited impact.

Video production isn’t the problem.

Know what you need

Strategy before production

The Video Plan tells you:• What video to create
• What it should say
• How it should look
• Where to use it
• Why it will work
Before you hire an agency and spend £10k+.

Think of it as architectural drawings before building

What’s inside your plan

Strategic recommendation:The right video type for your goals and audience.
Messaging & positioning:Hooks, narrative angles and value propositions.
Structure:Production-ready outline
Visual direction:Style, format and creative approach.
Distribution plan:How to maximise reach and impact.
Budget guidance:Realistic production ranges and options.
ROI rationale:Why this video will deliver business value.

How it works

Simple, fast
and
fuss-free

1. Tell us about your business
(Short questionnaire ~10 minutes)
2. We build your blueprint
(AI-assisted analysis + human refinement)
3. Receive your plan
(Delivered within 2–3 working days)

Pricing

Video Plan: £699

Delivery in 2-3 working days

  • Includes:

  • Custom video strategy

  • Messaging direction

  • Structured outline

  • Visual approach guidance

  • Distribution plan

  • Budget guidance

  • ROI rationale

  • Expert review and refinement

Most professional video productions cost between £10k and £50k.
This plan helps ensure you're investing in the right one.

Why use us

We produce B2B marketing videos for global brands

I’m Justin, a BBC-trained producer creating B2B video content for global brands, tech companies and agencies.After years of video production and marketing, it became clear that most businesses don’t need more video. They need the right video for the right job.This plan combines real experience, research and AI-assisted analysis to tell you what you need before you invest in video production.

We have the answers

Frequently asked questions

Q: What exactly will I receive?
A: A structured video plan document covering strategy, messaging, recommended format, visual approach, distribution guidance and budget considerations. It’s designed to be immediately usable by your team or any production partner.
Q: How is this different from hiring an agency?
A: This gives you the strategy before production, so you invest with confidence.
Q: Do you produce the video too?
A: Yes, but there’s no obligation. You can use the plan with any team.
Q: How long does it take?
A: Typically 2–3 working days.
Q: What if I don’t know what I need yet?
A: That’s exactly who this is for.
Q: Who is this best suited for?
A: This is ideal for B2B companies, SaaS businesses, agencies and marketing teams planning professional video content with a meaningful budget and clear business objectives, but we do work with companies of all sizes.
Q: Can you help us implement the plan?
A: Yes. If you’d like support producing the video, I can help, but there’s no obligation. Many clients use the plan internally or with their existing partners.
Q: What if we already have a video idea?
A: That’s perfect. The plan can validate, refine or improve your idea so you invest with more confidence.

Q: What if we need more than one video?
A: The plan will prioritise the most effective starting point. Additional recommendations can also be included if appropriate.
Q: What information do you need from us?
A: Just basic details about your business, audience and goals. The questionnaire typically takes around 10 minutes to complete.
Q: Is this AI-generated?
A: AI is used to speed up research and analysis, but every blueprint is reviewed and refined by real people.
Q: What industries do you work with?
A: Primarily B2B sectors including technology, SaaS, professional services, healthcare, education and enterprise organisations.
Q: What if we’re not happy with the result?
A: If something doesn’t feel right, revisions can be made to ensure the plan is useful and aligned with your goals.
Q: Do you sign NDAs?
A: Yes. Confidentiality is respected, and NDAs can be signed if required.
Q: How is this different from free AI tools?
A: Most AI tools generate generic ideas without understanding business context, audience or production realities. This combines AI speed with our professional strategy and experience.
A: How quickly can we start?
Q: Immediately after purchase. You’ll receive the questionnaire and we begin once it’s completed.

Know what video you need in
days, not weeks.

Plan my video is a trading name of JGrant Content Ltd. | Company No. 15592667